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笔者刚刚在广州为 XL 公司策划连锁化妆品首家旗舰店开张。在选好店址后,随着装修的顺利进展,XL公司林总的心事却好像越来越重。一日,他特意请笔者喝咖啡。一落座,林总就迫不及待地说:“艾先生,我们的店下月底就要开业了,这开张活动应该怎么做呀?现在又有了新情况,好像不太妙,隔我们不远的那家原来也是化妆品店,并且会早我们十天开业。那不就把我们的客源和生意顶掉了?”其实我早就对市场做了调查,成竹在胸。于是我先解开他的忧虑:“我们选店址时,那家店在关门装修。现在发现它也是化妆品店确实是个意外。但也未尝不是件好事。它先开张,可以为这个地段增加人气,还会带来购买化妆品的习惯性人流。有利
I just planned for the XL company in Guangzhou chain cosmetics first flagship store opened. After selecting the store, with the smooth progress of decoration, XL company Lin mind always seems to be more and more heavy. One day, he specifically invited me to drink coffee. One seated, Lin always can not wait to say: ”Mr. Ai, our store will open next month, this opening activities should be how to do it? Now there is a new situation, it seems not good, not far from us That was originally a cosmetics store, and we will be open as early as ten days. That would not put our customers and business top off? “In fact, I have done a survey of the market. So I’ll clear his worries first: ”When we chose the shop, the shop was closed and it was a real surprise to find it a cosmetic shop, but it was not a bad thing. It opened first and added to the lot Popularity, but also bring the habit of buying cosmetics flow