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近年来,宽带发展一直是社会高度关注的热点话题,2012年3月政府工作报告提到,要加强网络基础设施建设。宽带建设已经受到国家层面的重视,宽带战略上升到国家战略的高度,国务院常务会议研究部署推进实施“宽带中国”工程,给中国的宽带发展注了一针“强心剂”。对于运营商来说,如何转变传统以网络为中心的宽带业务发展模式,实现以用户需求为本、以用户体验为先、以用户为中心的宽带业务发展模式是其需要思考的课题。在本次课题研究中,通过对固网宽带用户的上网行为及访问内容的精确分析,在业务上形成“提速+测速+自服务+内容聚合”的宽带固网业务模式;结合各种智能终端、智能检测手段、分析调控方法等,在功能形态上形成“固网+移动网”互动支撑,实现网络带宽智能化管理及内容聚合,从而实现从以网络为核心向以用户和内容为核心转变的智能宽带业务管理系统。本文研究成果已经在重庆联通进行网络部署并运营,目前已达到56万户的用户规模。
In recent years, broadband development has been a hot topic of great concern to the community. In March 2012, the government work report mentioned that it is necessary to strengthen network infrastructure construction. Broadband construction has been valued at the national level. The broadband strategy has risen to the height of the national strategy. The State Council executive meeting has studied and deployed the “Broadband China” project and injected a “tonic” into China’s broadband development. For operators, how to change the traditional network-centric broadband service development model, and realize user-oriented, user experience-based, subscriber-centric broadband service development model is a topic that needs thinking. In this research project, through the accurate analysis of the online behavior and access content of fixed broadband users, it formed the broadband fixed network business mode of “speed + speed + self service + content aggregation ” in the business; Intelligent terminals, intelligent detection methods, analysis and control methods, etc., form an interactive support of “fixed network + mobile network” in functional forms to realize intelligent management of network bandwidth and content aggregation, so that from the network as the core to users and Content as the core of the intelligent broadband business management system changes. The research results of this article have been networked and operated in Chongqing Unicom, and now it has reached 560,000 subscribers.