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近些年来,中国联通不断加大网络建设投入,有力地推动了西部落后地区各项业务发展。但基础条件、环境资源和经济社会发展的落后状况,从根本上导致了西部地区联通业务发展上的差距。无论是与北方或东部地区相比,还是与当地其他电信运营企业相比,当前西部落后地区联通公司在整体规模和市场份额上仍处于弱势。从联通公司自身来看:一方面,资产营运和盈利能力低下,企业大多处于亏损状况,付现成本运作空间相对狭小,市场扩张能力受到很大限制。另一方面,数据信息业务增长尚未达到预期,固网宽带业务难以取得规模突破;城乡社会渠道掌控缺乏力度,大量购买非定制或非捆绑终端的客户流向了其他运营商;农村市场、校园市场和集团行业市场的营销能力依然不足,其业务渗透率普遍较低。因此,从企业长远发展的战
In recent years, China Unicom has continuously increased investment in network construction, effectively promoting the development of various businesses in the backward regions of the western region. However, the backward conditions of basic conditions, environmental resources and economic and social development have fundamentally led to the disparity in the development of China Unicom’s business in the western region. Compared with the northern or eastern regions, or compared with other local telecom operators, the current underdeveloped regions of China Unicom are still in a weak position in terms of overall size and market share. From Unicom’s own point of view: On the one hand, asset operations and profitability are low, most of the enterprises at a loss, pay the cost of operating space is relatively small, the market expansion capacity has been greatly restricted. On the other hand, the growth of data and information services has not yet reached the expected level, making it difficult for fixed-line broadband services to make breakthroughs in scale; the lack of control over urban and rural social channels and the large number of customers who purchase non-customized or unbundled terminals flow to other operators; and the rural markets, The Group’s marketing capability in the industry’s market is still inadequate, and its business penetration rate is generally low. Therefore, the long-term development from the enterprise war