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提笔之前,我一直在想,企业新闻发言人和媒体之间究竟是什么关系?企业有了成绩,媒体会来宣传甚至吹捧,但是当企业陷入危机时,记者扮演的又是什么角色?对企业来说,恐怕就是敌人吧。在采访了记者、企业负责人、新闻发言人、公关之后,我认为,媒体和新闻发言人之间应该成为相互尊重的对手,双方可以把一次次接触当做一场场对弈。对方不可能按照你的意愿去布局,只有你来我往不分伯仲,才能一同布出一个精彩的棋局。
Before I asked for a pen, I always wondered what exactly was the relationship between the press spokesman and the media. When the business got achievements and the media would advertise or even touted it, what role did reporters play when the business was in crisis? For business, I am afraid it is the enemy. After interviewing reporters, business leaders, press spokesmen and public relations officials, I think there should be mutual respect between the media and the press spokesman. Both parties can consider each contact as a game of chess. The other party can not be arranged according to your wishes, only you come to me, in order to cloth together a wonderful game.