论文部分内容阅读
市场营销学课程是经管类专业的专业基础课,侧重于学生技能的培养。当今中国经济已经日益走向市场化和国际化,企业迫切需要大批熟悉现代营销理论,掌握市场开发和管理知识的专业人才。因此,在我们的日常教学中不仅要求学生掌握专业理论知识,更要求学生具有运用专业知识分析经济现象、解决实际问题的技能,并具备一定的实际操作能力,本文针对如何上好营销学这门课提出了几点浅显的观点。
Marketing course is a professional basic course, focusing on the cultivation of student skills. Today’s Chinese economy has become more and more marketized and internationalized. Enterprises urgently need a large number of professionals who are familiar with modern marketing theories and master market development and management knowledge. Therefore, in our daily teaching, we not only require students to master professional theoretical knowledge, but also require students to have the expertise to analyze economic phenomena, solve practical problems and have some practical skills. This article aims at how to improve the marketing Lesson made a few simple point of view.