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随着大众传媒的不断发展,互文现象已经超越媒介,作为大众文化的各种媒介叙事之间的互文不断涌现。本文考察了大众文化中的“语—图”互文、电子媒介与媒介之间的互文以及从互文本到网络世界的超文本现象及其特征,指出超越媒介的大众文化文本互文叙事构成了一个庞大的文本系统网络。互文对于大众文化文本而言,不仅仅是一种叙事策略或技巧,更具有本体性的意义,它体现了大众文化叙事的娱乐性与狂欢化特质。
With the continuous development of the mass media, the phenomenon of intertextuality has surpassed that of the media, and the intertextuality between various media narratives as popular culture continues to emerge. This article examines the “language - map” intertextuality, the intertextuality between the electronic media and the media, the hypertext phenomenon from the intertextuality to the online world, and its characteristics, and points out that the mass cultural text Narrative constitutes a vast network of text systems. Intertextuality is not only a kind of narrative strategy or skill, but also has the significance of noumenon to popular culture texts. It reflects the amusement and carnival characteristics of popular culture narration.