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广告媒介在整个广告运作中负有举足轻重的作用。然而在当今世界,媒体的爆炸性发展,使人们处在一个无孔不入的信息包围中,注意力变得稀缺,人们只能蜻蜓点水般,选择接触自己感兴趣的信息。所以,如何吸引受众的注意力成为广告活动的第一要义。任何一种广告媒体,尤其是身为“三朝元老”的报纸媒介在这个“注意力稀缺时代”面临着严峻的考验。随着报纸版面的不断扩张,广告内容庞杂、包罗万象、广告信息之
The advertising media plays a decisive role in the overall operation of advertising. In today’s world, however, the explosive growth of the media places people in a pervasive message that attention becomes scarce, and people can only superficially tap into the information they are interested in. So, how to attract the attention of the audience has become the first important point of advertising activities. Any kind of advertising media, especially the newspaper media which is the “Three Dynasties”, faces a severe test in this “era of scarcity of attention.” With the continuous expansion of newspaper layout, advertising content is complex, all-encompassing, advertising information