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通过“卷福代言”、“明星试驾”、“全民挑战”等公关事件,传播上秉持“一个不少”的媒介整合策略,扩大名爵锐腾上市影响2015年4月11日,拥有91年历史的英国经典设计建筑上海邮政博物馆外人头攒动,同样1924年诞生的MG名爵品牌在此举行了“魅力·绽放”品牌之夜盛典。作为MG名爵锐腾的代言人,英剧《神探夏洛克》的男一号“卷福”本尼迪克特·康伯巴奇(Benedict Cumberbatch)的亮相频频引发现场
Adhering to the medium integration strategy of “a lot of ” and expanding the influence of the listing of MG Reiter 2015 through public relations events such as “Encouraging Happiness”, “Star Test Drive” and “All Challenges” On April 11, Shanghai Museum of Postal Design, a 91-year-old British classic design building, was crowded with others. MG MG brand, also born in 1924, held a “Night of Charm, Bloom,” brand. As the spokesman for the MG Grand Rapunzel, the appearance of Benedict Cumberbatch, the male lead of the British drama Sherlock, frequently triggered the appearance of “Juan Fu” Benedict Cumberbatch