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主持人语:在现代企业经营管理中,企划受到越来越多的重视。企划可能来自组织内部,也可能来自专业咨询公司。企划正式作为管理的一个组成部分和一种职业,在中国起步不久,许多读者希望对此有更多的了解。尤其重要的是,企划是为提高决策质量服务的,企划的专业视角会启迪我们的心智,提高我们发现问题、分析问题、解决问题的能力。为此,本刊再度推出“企划观点”栏目。本栏目欢迎读者来函、来稿发表自己的看法,也可以就本栏目发表的文章提出讨论。内容可涉及企划的概念、方法和任务;企划案例分析:用企划的观点,对管理、营销等方面的课题发表创新的见解。本刊总策划、奇正企业咨询机构总裁孔繁任(信箱:kfr@spenor.com 电话:13958120338)
Moderator: In the modern business management, planning by more and more attention. Planning may come from within the organization, it may come from professional consulting firms. Planning formally as an integral part of management and a career in China started shortly after, many readers hope to have more understanding. It is especially important that planning is to improve the quality of decision-making. A planned professional perspective will inspire our minds and improve our ability to detect, analyze and solve problems. To this end, the magazine once again launched “planning point of view ” section. This column welcomes readers' correspondence, contributions to express their views, you can also discuss the articles published in this section. Content can be involved in the concept of planning, methods and tasks; Planning Case Study: From the planning point of view, the management, marketing and other issues of innovative ideas. The magazine general planning, Qi Zheng is the president of corporate advisory services Fan Fan (Email: kfr@spenor.com Tel: 13958120338)