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上海通用是上海汽车工业总公司和美国通用汽车公司各投资50％组建的中美合资企业。目前,上海通用已建立了完善的汽车生产,销售和服务体系,是国内最具竞争力的轿车生产和销售商之一。由于资金实力雄厚,风险巨大,上海通用CRM采取了在总公司统一部署下实施方法。其总公司通用汽车公司选择的是Siebel的产品,上海通用CRM也选择了Siebel的呼叫中心产品,其中集成了销售、服务和营销模块。
Shanghai GM is a Sino-U.S. joint venture formed by Shanghai Automotive Industry Corporation and General Motors Co., Ltd., each investing 50%. At present, Shanghai GM has established a complete automobile production, sales and service system and is one of the most competitive sedans in China. Due to the strong financial strength and huge risks, Shanghai General Motors CRM has adopted a method of implementation under the unified deployment of the head office. Its parent company, General Motors, chose Siebel’s products, and Shanghai GM CRM also chose Siebel’s call center products, which integrate sales, service, and marketing modules.