论文部分内容阅读
为什么要拿“心态”来说事业? “联盟”对中国企业来说已不再陌生,在高度分工导致高度合作的IT业,联盟案例一抓一大把,像硬软件捆绑销售、同行企业间的合作生产和OEM、共同开发某产品项目等等,几乎没有没品尝过联盟滋味的IT企业。 但在传统行业里,可见的联盟却很零落。小天鹅是一家在联盟上相当开放与活跃的传统家电企业,它迄今所搞过的联盟几乎就能概括传统企业间的联盟形式,比如与宝洁建立营销联盟、与上海惠而浦、长春罗兰等建立OEM关系、与科龙共同投资电子商务网站。最近,九家彩电企业在深圳搞的价格同盟倒是轰轰烈烈,然而观察者对此却并不看好,甚至此联盟刚诞生伊始,讨伐声便四起。 我们为什么要避实就虚地谈论中国企业的联盟心态?因为粗略说来,有两种因素影响着中国企业联盟的进程,在外,是各行业的产业发展趋势,在内,即是企业的联盟心态。我们认为,在中国,不管是联盟心态较单纯的IT企业,还是往往半心半意的传统企业,联盟的“职业化”程度其实都还不够,而这将直接影响着中国企业联盟的兴衰。 从某个层面上说,是中国文化没有为“联盟”预留下太多的空间,中国企业,是该学习善于联盟、善待联盟的时候了。
Why take the “mentality” for the cause? “Union” is no longer strangers to Chinese enterprises in the highly division of labor led to a high degree of cooperation in the IT industry, a lot of alliance cases, such as hardware and software bundling sales, peer companies Co-production and OEM, joint development of a product project, etc., almost no taste of the alliance taste of IT companies. But in traditional industries, the visible alliance is fragmented. Little Swan is a fairly open and active traditional home appliance company in the league. Its alliance so far has been able to outline the alliance between traditional enterprises, such as the establishment of a marketing alliance with Procter & Gamble and the establishment of OEMs such as Shanghai Whirlpool and Changchun Roland Relationship, and Kelon invest in e-commerce site. Recently, the nine color TV enterprises engaged in the price alliance in Shenzhen Daoshi vigorous, but observers are not optimistic about this, and even the beginning of the Union was born, the scourge of four. Why do we want to avoid talking about the state of mind of Chinese enterprises alliance? Because roughly speaking, there are two factors that affect the process of China's business coalition, while the other is the industry trends in various industries, including the enterprise alliance Mentality. We believe that in China, whether it is the pure IT attitude of the alliance or the traditional business half-hearted, the “professionalization” of the alliance is actually not enough, which will directly affect the rise and fall of the Chinese business alliance. To some extent, it is because Chinese culture has not reserved too much space for the “alliance”. Chinese enterprises are the time to learn how to be good at alliances and treat alliances.