民营小企业创出“大腕品牌”——可采多家代理商营销模式成功案例

• 作 者: 凌梅
• 出 处: 沪港经济
• 发表日期: 2002年10期
• 关键词: 民营小企业 缺少资金 贴膜 西南地区 行业经验 马俊 销售回款 化妆品行业 化妆品企业 资金短缺

1998年,我国西南地区──成都,一位在商海中搏击多年的商人──马俊,萌生了进军化妆品行业的想法,并选定了生产护肤品──眼贴膜作为突破口。于是,四川可采实业公司就此诞生了。 可采在延生之初,可谓是一个彻头彻尾的民营小企业。马俊手里挂着眼贴膜的配方,但缺少资金,更缺少行业经验和专业人才,当时的可采正是许许多多小化妆

In 1998, in the southwestern region of China, Chengdu, a businessman who fought for many years in the commercial seas, Ma Jun, had the idea to enter the cosmetics industry and chose to produce skin care products--eye film as a breakthrough. As a result, Sichuan Mining Industry Company was born. Can be adopted at the beginning of prolonged life, can be described as a down-to-earth private small business. Ma Jun had an eye-film formula in his hands, but lacked funds and lacked industry experience and expertise. At that time, many talents were available.