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作为云南区域唯一官方车展,昆明国际汽车博览会是云南汽车经销行业与汽车消费领域一年一度的盛事,更是云南省内媒体必争的新闻源头高地与行业经营重点。在区域媒体竞争激烈、新媒体兵临城下的态势下,云南人民广播电视依托于高收听率与市场占有率的优势,立体整合各方面资源,拓展垂直行业经营深度,打造出多维度的经营网络。在激烈的媒体竞争中脱颖而出,取得了骄人的成绩,成为昆明国际汽车博览会中的一大亮点。
As the only official auto show in Yunnan region, Kunming International Auto Expo is an annual event in the field of automobile distribution industry and automobile consumption in Yunnan Province. It is also the focus of the news source highlands and industries operating in the media in Yunnan Province. Under the situation of fierce competition in the regional media and new media coming to the city, Yunnan People’s Radio and Television relies on the advantages of high listening rate and market share to integrate various resources in a three-dimensional manner, expand the vertical operation of the industry and create a multi-dimensional business network. In the fierce competition in the media come to the fore, has achieved remarkable success as a major highlight of Kunming International Motor Expo.