浅谈歌舞院团市场化的转型

• 作 者: 程智勇
• 机 构: 浙江省景宁畲族自治县文化馆,
• 出 处: 明日风尚
• 发表日期: 2017年07期
• 关键词: 印象山哈 艺术院团 模式运作 转企改制 畲族文化 演出剧目 借力发展 畲山风 精品剧目 附属产业

随着社会的发展、市场化的不断深入推进,目前全国的艺术歌舞院团都在进行转制改革,特别是县级艺术院团大部分进行了转企改制,闯荡于市场之中,尚未改制的院团面对并不乐观的市场,已感受到严峻的生存压力。虽然艺术院团改革的目的是为了解放和发展艺术生产力。但实际上,众多改制后的歌舞院团哪怕按照标准的企业化模式运行,仍然压力重重。要让文艺产业焕发生命力,必须遵循“有阵地、有平台、养精兵、出精品”的模式运作。

With the development of society and marketization, the art troupes all over the country are undergoing restructuring and reform. In particular, most of the art troupes at the county level have carried out the restructuring of enterprises, battling in the market and not yet restructured The regiment faces a not-so-optimistic market and has felt the severe pressure of survival. Although the purpose of the reform of art troupes is to liberate and develop artistic productivity. However, in fact, many of the reorganized song and dance troupes are still under pressure even in accordance with the standard model of enterprise. To make literary and art industries full of vitality, we must follow the pattern of “having a position, a platform, keeping a good soldier and producing a fine product.”