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市场经济的产品销售和计划经济是完全不同的。在计划经济中,产品销到哪里,销多少,均由政府计划部门统一安排。转换为市场经济后,告别了商品短缺,各种产品仿佛有魔力召唤喷涌而出,促销就成了产品销售必不可少的一环。海南在旅游促销方面虽然做了大量工作,取得了明显效果,但是,为了适应国内外市场需求的变化,扩大旅游产业规模,提升旅游产业档次,还应在旅游促销的舞台上选择新的“戏路”。
Market sales of products and the planned economy is completely different. In the planned economy, where the products are sold and how many are sold, they are all arranged by the government planning department. After the conversion to a market economy, bid farewell to the shortage of goods, all kinds of products seem to spell the magic spewing out, the promotion has become an indispensable part of product sales. Hainan has done a lot of work in tourism promotion and achieved remarkable results. However, in order to adapt to the changes in domestic and international market demands, expand the scale of tourism industry and upgrade the tourism industry, Hainan should also choose a new “ Theater Road ”.