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后时代与后广告在这里我们无意于批判什么或刻意创新什么。当营销的思想由4P、4C 进化到4S(观念、速度、系统、满足)的时代,当一切旧的经验在几乎一夜之间丧失掉所有作用时,我们能够认知的也就是意识到一个新时代的到来。所有的文化都是对于前者的继承,但绝不仅仅是前者的重复。经验只会对过去起到作用,而对于新时代的变迁则无可奈何。今天所发生的许多经验的失败充分说明了这一点,后时代的来临则代表了时代变迁发展的规律。人类文明的发展和科技的极大普及使它自身获得了根本的改变,一个新时代的到来所改变的不仅仅是表面的经济生活,恩格尔系数的数值之后,存在着更为深刻的人文意识以及由意识所波及到的行为变迁。
Post-era and post-advertisement Here we do not intend to criticize or deliberately innovate anything. When the idea of marketing evolved from 4P, 4C to 4S (concept, speed, system, satisfaction), when all old experiences lose all their functions almost overnight, we can recognize that we are aware of a new one. The arrival of the times. All cultures are the inheritance of the former, but it is not only the former that repeats. Experience will only play a role in the past, but there is nothing to do with the changes in the new era. The failure of many of today’s experiences fully illustrates this point, and the advent of the post-age represents the law of the development of the times. The development of human civilization and the tremendous popularity of science and technology have made a fundamental change in itself. The arrival of a new era has changed not only superficial economic life. After the value of Engel’s coefficient, there is a deeper sense of humanity and Changes in behavior that are affected by consciousness.