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当前,由于我国社会经济的发展,人们的物质生活与文化生活都发生了深刻的变化。广大消费者在食品品种的选择上,已由原来普遍而又单一的粗菜淡饭向多品种、多营养、高质量方面转变;在服装款式与日用品的选择上,由原来单一的传统式向现代化、多色彩、新潮流方面转变;文化生活也由原来的看电影、电视,下棋、打扑克等小范围活动扩展到户外的多形式、多情趣、广范围的社会性活动。不仅如此,广大消费者在选购商品的同时对经销单位的卫生状况、服务质量等方面也有新的选择,他们都愿到环境清新整洁、商品品种多、质量好、服务质量优良的商场去选择商品。这就给我们健康教育工作者提出了新要求,即要善于捕捉广大消费者求新求美求健康长寿的心理
At present, due to the development of China’s social economy, people’s material and cultural lives have undergone profound changes. The vast number of consumers in the choice of food varieties, has changed from the original general and single crude rice to more varieties, more nutritious, high-quality aspects; in the selection of clothing styles and daily necessities, from the original single traditional style Modernization, multi-colors, and new trends have changed. Cultural life has also expanded from small-scale activities such as watching movies, television, playing chess, and playing poker to outdoor multi-form, multi-sex, and wide-ranging social activities. Not only that, the vast number of consumers also have new choices regarding the health status and service quality of the distribution units while they are purchasing goods. They are all willing to go to shopping malls where the environment is clean and tidy, with many varieties of goods, good quality, and excellent service quality. commodity. This raises new requirements for our health educators, that is, to be good at capturing the mentality of the vast majority of consumers seeking new products and seeking health and longevity.