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有人的地方就有营销有人的地方,一定有人有针对性地做营销。营销方式分为两种,一种是“明”的,譬如投放广告,另一种是“暗”的,专门研究漏洞或者挖掘别人不知道的营销方式。做暗线营销的人和企业不想让别人知道,因为他们采用的营销方式,不适合放到台面上讲。暗线营销求的不是名,主要是企业或个人获取利润。而且,暗线营销的内容不太能被大众接受,譬如从道德层面或是传统的伦理层面。有些人暗地里喜欢某些东西,但在公共场所传播这些信息,会被人指责为不道德。但是,做暗线营销也是有底线的,即违反法律的一定不能碰。
Some people have a place to sell someone, there must be some people to do marketing. Marketing is divided into two kinds, one is “Ming ”, for example, advertising, and the other is “dark ”, specializing in loopholes or mining other people do not know the marketing. People who do dark-line marketing and businesses do not want to let others know, because they use the marketing approach, not suitable to put on the table. Dark line marketing is not the name, mainly for businesses or individuals to obtain profits. Moreover, the content of the dark line marketing is less acceptable to the public, such as from the ethical level or the traditional ethical level. Some people secretly like something, but spreading this information in public places can be accused of being immoral. However, the dark-line marketing is also a bottom line, that is, in violation of the law must not touch.