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2017年3月,“全国两会”期间,浙江广电集团旗下的浙江卫视、浙江之声等相关频道、网站,整合成融媒体矩阵,全方位立体及时报道出席“全国两会”的浙江代表、委员参会实况。这次浙江广电集团“全国两会”融媒体报道取得了较好较强的传播效果,也引发了央视等中央级媒体的关注。从相关角度分析这次报道的特征,并将这些特征进行常态固化,对传统媒体的转型升级有着极大有推进作用。一、采编队伍重构
In March 2017, during the “National Two Meetings”, Zhejiang TV, Zhejiang Voice and other related channels and websites of Zhejiang Radio and Television Group were integrated into a matrix of meltdown media, reporting in full time and in three dimensions to Zhejiang Representatives, members participating live. The Zhejiang Broadcasting and TV Group’s “two sessions” financial media coverage achieved better and stronger communication effects, but also triggered the concern of central media such as CCTV. Analyzing the characteristics of this report from the perspective of correlation and normalizing these characteristics will greatly promote the transformation and upgrading of traditional media. First, the mining team reconstruction