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2008、2009年,在全国具有重大影响力的电视新闻杂志节目《东方时空》进行了创刊以来的第五、六次改版,节目内容和形式发生重大变化,尤其是2008年3月24日的改版,节目由多主题多板块变为单一主题和单一板块,“杂”性荡然无存;而一年后2009年8月3日的第六次改版,又恢复了新闻杂志类的综合性。这两次改版,一次是脱离节目一贯的“杂”而不杂了,一次是从“不杂”重回“杂”性。那么,第五次的改版是不是背离了节目最初的定位,甚或说是改版的败笔?第六次改版是补偏救弊?本文从“内容为王”的角度浅析此两次改版的是与非。
In 2008 and 2009, the fifth and sixth editions since the publication of Oriental Time, the most influential television news magazine in the country, have undergone major changes in content and form, especially the revision of March 24, 2008 , The program from multi-theme multi-plate into a single theme and a single plate, “Miscellaneous ” nature gone; and a year later on August 3, 2009 the sixth revision, but also restored the comprehensiveness of journalism category . These two revision, once out of the program has always been “Miscellaneous ” and not mixed, once from “not mixed ” back “Miscellaneous ” sexual. So, the fifth revision is not deviated from the initial positioning of the program, or even a revision of the failure? The sixth revision is to remedy the disadvantages? This article from the “content is king ” point of view of the two revision Yes and no.