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2001年第4期《销售与市场》杂志刊发了笔者《请用流程管控营销》一文后,文中的核心内容“行销预警”管理体系,引起许多企业老总的浓厚兴趣,并希望能提供一家已经建立并正在实施“行销预警”管理体系公司的运作情况。为此笔者将山东凌志人营销公司建立以防范营销风险为主体的“行销预警”管理体系的过程以及“行销预警”体系在具体运作中的一些重点内容做一介绍。一、企业基本资料凌志人营销有限公司成立于1994年5月,是一家以营销大众消费品为
“Sales and Marketing” magazine published the author, “Please use the process of management and marketing,” a text, the core content of the “marketing warning” management system, aroused the great interest of many business executives, and hope to provide A company has established and is in the process of implementing a “marketing alert” management system. To this end, I will Shandong Lingzhi marketing company to prevent marketing risks as the main “marketing warning ” management system process and “marketing warning ” system in the specific operation of some of the key content to do an introduction. First, the basic corporate information Lingzhi Marketing Co., Ltd. was established in May 1994, is a marketing mass consumer products for