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从广义的文化产业观念看待开发利用民间文化资源,认为民间文化资源产业化,须通过创意设计转化成当代大众文化消费产品,运用工业设计与品牌战略形成创意产业。用创意设计引领民间文化资源产业化牢牢把握市场才是其根本。
From the concept of a broad sense of the cultural industry, the development and utilization of the resources of folk culture are considered. The industrialization of the folk culture resources must be transformed into the contemporary popular culture and consumer products through creative design, and the creative industries should be formed through the use of industrial design and brand strategy. It is fundamental to use creative design to lead the industrialization of folk cultural resources and firmly grasp the market.