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设计是一种变化、一种感觉、一种积累、一种概括,更是一种锦上添花的升华。在电视节目后期制作中,设计是画龙点睛的核心步骤。它可以化平庸为亮丽,化单调为丰富,甚至化腐朽为神奇。平淡的画面,经过匠心独运地组合与搭配,辅以生动的特效,配以精美的文字及色彩,就会迸发出神采和魅力,给节目插上艺术的翅膀。更加完美地表现节目是设计的终极目标,而集思广益的前期沟通则是设计的准备与前提。节目编导与后期制作人员就是在知无不言、言无不尽的碰撞与沟通中,不断产生新的创意、激发新的灵感,从而赋予作品更新颖别致的包装形式和恰如其分的组织结构。表现是行业术语“传达”的通俗解释。就电视行业而言,就是视觉、听觉、内心感觉三位一体的结合和碰撞,充分、尽情的展现作品。只有沟通顺畅、设计精良,才会有烟花绽放般令人印象深刻的完美表现。一个成功的电视宣传片必然包含诸多VI设计中的识别元素,也许是一个角标,也许是一个过渡,它的有机加入,不仅强化了作品的统一和完整,而且更加凸显了主题。下面我就《读书.风华燕赵系列》节目宣传片的创作谈一点体会。《读书》是河北电视台一档品牌文化节目。《风华燕赵》是《读书》2006年着力打造以弘扬燕赵文化为主旨的一套九集系列片。我们的任务是制作前四期的总宣传片,内容包括诗经、关汉卿、曹雪芹、孙犁等文化名人名篇的赏析。
Design is a change, a feeling, a kind of accumulation, a generalization, but also a sublimation of icing on the cake. In the post-production of television shows, design is the finishing touch. It can be mediocre for the bright, monotonous rich, or even decadent magic. The dull images, combined with ease of combination and matching, with vivid special effects, with exquisite text and color, it will burst out of the charm and charm, to plug in the wings of art programs. More perfect performance program is the ultimate goal of design, and brainstorming early communication is the design of the preparation and premise. Program directors and post-production staff are constantly creating new ideas and inspiring new inspiration in the knowledgeable and endless collision and communication, thereby giving the works a more chic packaging and proper organizational structure. Performance is a common interpretation of the industry terminology “communication ”. In the case of the television industry, it is the combination and collision of the visual, auditory and inner feelings of the Trinity to present the work full and enjoyable. Only the smooth communication, well-designed, there will be an impressive fireworks show the perfect performance. A successful TV commercial necessarily contains many identifying elements in the VI design. It may be a superscript, maybe a transition. Its organic participation not only strengthens the unity and completeness of the work, but also highlights the theme. Here I will “study. Fenghua Yan Zhao series” program to talk about the creation of a little experience. “Reading” is a brand of cultural programs Hebei TV. “Fenghua Yanzhao” is “reading” in 2006 to create a Yanji Zhao culture to promote the theme of a nine episode series. Our mission is to make a total of the first four promotional films, including the Book of Songs, Guan Hanqing, Cao Xueqin, Sun Li and other cultural celebrities Appreciation.