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继“双11”推出房产众筹项目之后,京东金融联手远洋地产再次推出新一波的房产众筹。该房产众筹的模式引起了外界的质疑,认为该模式为假众筹、纯炒作。显然,中国众筹市场正越来越热。但令人遗憾的是,相当一部分众筹者的筹资目的并非是为了用资,而是将其作为产品促销的手段。比如,最近就先后出现了餐饮众筹、微电影众筹、建房众筹等活动,普遍都跳不出通过预付款促销产品的模式,并不是让投资者获得利润回报,缺少传统筹资的
Following the “double 11” launch real estate crowdfunding project, Jingdong jointly with Ocean Land once again launched a new wave of real estate crowdfunding. The mode of real estate crowdfunding has aroused the outside world’s question, that the model is false crowdfunding, pure speculation. Obviously, China’s crowdfunding market is getting hotter and hotter. However, it is regrettable that a considerable part of crowdfunding is not funded for the purpose of raising capital, but rather as a means of marketing products. For example, catering crowdfunding, micro-film crowdfunding and crowdfunding of crowds have appeared recently. Generally, there is no way to promote products through pre-payment. Instead of giving investors a return on profits and lack of traditional fund-raising