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儿童电视在我国经济文化发展中占据相当重要的地位,肩负引领一代人的重任。怎样把我国的儿童电视做成既富有文化内涵,又具备市场号召力乃至国际竞争力的文化媒体,树立品牌是必由之路。品牌是最有价值的无形
Children’s television occupies a very important position in the economic and cultural development of our country and shoulders the heavy responsibility of leading a generation. How to make our country’s children’s television into a cultural media that is both rich in culture and possesses market appeal and even international competitiveness? Establishing a brand is the only way. Brand is the most valuable invisible