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欧洲各国的公共电视台目前正面临着严峻的考验。近年,由于卫星、有线电视等频道的出现,使公共电视的观众大量流失,公共电视台的主要财源——观众交的“执照费”日益减少,越来越不景气。欧洲委员会去年对欧洲各国公共电视的现状进行了一次调查,结果表明,目前各公共电视台每年从观众手里收取的执照费达160亿美元,平均每个欧洲人177美元。只要公共电视节目在市场上有20%至50%的占有率就可以维持下去。如果市场占有率降到20%
Public television stations in various European countries are now facing a severe test. In recent years, due to the advent of channels such as satellite and cable television, a large number of public television viewers have been drained away. The “license fee” paid by the audience, the main source of revenue for public television stations, has been declining and getting increasingly sluggish. Last year, the European Commission conducted a survey on the current status of public television in European countries. The results show that at present, public television stations receive a license fee of 16 billion U.S. dollars from the audience each year, an average of 177 U.S. dollars per European. As long as public television shows have a market share of 20% to 50%, they can be maintained. If the market share dropped to 20%