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交通广播节目一大特色是提供路况信息服务,这也是交通广播的核心竞争力。路况信息因其及时性和实用性,受到广大听众,特别是驾驶员的欢迎。如何更科学有效地采集、组织路况信息,更好满足受众需求,并借助路况信息把专业电台的服务性做到最大化,是相关广播从业者一直思考的课题。
A major feature of traffic radio programs is the provision of traffic information services, which is also the core competitiveness of traffic broadcasting. Traffic information because of its timeliness and practicality, by the majority of listeners, especially the driver’s welcome. How to collect and organize traffic information scientifically and effectively to better meet the needs of audiences and maximize the service of professional radio stations with the help of traffic information is a topic that relevant radio practitioners have always been thinking about.