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根据2016年的数据统计,我国农药产量仍然远超过市场需求。农药总产量为377万吨,而国内需求总量仅为这一数字的1/10,由此可见,国内农药市场销售量很小,大部分都是走出口路线。虽然我国一些农药企业已经在国际市场上有所斩获,但是大多没有系统地考虑过产品在国际市场中的位置、产品营销渠道和促销方式等问题,并没有针
According to the statistics of 2016, the pesticide production in China still far exceeds the market demand. The total output of pesticides was 3.77 million tons, while the total domestic demand was only 1/10 of the figure. Therefore, the sales volume in the domestic pesticide market is very small, most of which are exported routes. Although some pesticide enterprises in our country have gained some gains in the international market, most of them do not systematically consider such issues as the location of products in the international market, product marketing channels and promotion methods,