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最近,海外的一些业内从业者在预测行业发展前景时经常谈及,品牌类广告在网络广告中的花费将超过搜索类广告,最激进的当属谷歌,谷歌方面在2012年初预测这个趋势将在2012年年底成为事实,福布斯也发表了类似观点的文章,比较保守的是Barclays Internet Data Book预测这个趋势将在2015年发生。之前还有一个针对450位广告业内高管的调研发现:平均60%的预算将花费在品牌广告上。种种迹象表明品牌广告主正在加大网络广告的投放,这也是为什么我们看到谷歌近年来正把关注点从搜索转移到展示类广告的原因,这样的布局早在几年前就开始了
Recently, some industry practitioners overseas often talked about predicting the development prospects of the industry. Brand-based advertisements will spend more on online advertising than search advertising, the most radical being Google. Google predicted in early 2012 that the trend will be at The end of 2012 is a fact, Forbes also published a similar view of the article, the more conservative is Barclays Internet Data Book predicts that this trend will occur in 2015. A previous survey of 450 executives in the advertising industry found that an average of 60% of the budget will be spent on brand advertising. There are indications that brand advertisers are increasing online advertising, which is why we see Google is in recent years, the focus is shifted from the search to display ads, this layout as early as a few years ago began