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与贺卡营销不同,日常明信片产品的开发更趋于常态化。它要求我们在一个相对较长的周期内,能敏锐洞察市场商机,准确把握经济和文化生活热点,对产品实行平台化和媒体化的运作。编者精选了以下几则成功开发的案例、供读者借鉴。
Unlike greeting card marketing, the development of everyday postcard products tends to be more normalized. It requires us to have a keen insight into business opportunities in the market during a relatively long period, accurately grasp the hot spots of economic and cultural life, and implement the platformization and mediaization of products. The editors selected the following successful development of the case for readers to learn.