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农夫山泉的成功,我认为最根本的一点在于,养生堂为申奥、为阳光工程所作的广告传播深深地感动了消费者,其公益形象深入人心,从而确立了农夫山泉在消费者心目中的地位。
The most fundamental point of Nongfu Springs’ success is that the advertising campaign spread by Yangshengtang for the Olympics and for the Sunshine Project deeply touched the consumers. Its public image is deeply rooted in the hearts of the people, thus establishing the Nongfu Spring in the minds of consumers. status.