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第39届世界广告大会落下了帷幕,这是国际性的广告盛会第一次选在中国举行,其对广告界的作用,不亚于奥运会对于中国的意义。有两个信息足以说明世界广告对中国市场的重视,其一是中国广告在2004年营业总额首次突破千亿,其二是2005年底中国市场将全部开放。可以预见,在未来十年里,中国广告市场将成长为全球三大广告市场之一,世界舞台不能缺少中国广告的身影。营业额突破千亿是一个令人欣喜的数字,它意味着广告已经成为越来越多企业销售必不可少的一环。数字之外,广告创意能力的提升
The 39th World Advertising Conference came to a close. This is the first time that an international advertising event was held in China. Its role in the advertising industry is no less than what the Olympic Games means to China. There are two pieces of information that illustrate the importance of the world’s advertising to the Chinese market. First, the total turnover of Chinese advertising in 2004 exceeded 100 billion for the first time. Second, the Chinese market will be fully open at the end of 2005. It can be predicted that in the next ten years, the Chinese advertising market will grow into one of the three major advertising markets in the world, and the world stage must not be lacking in Chinese advertising. The turnover of more than 100 billion yuan is a welcome number. It means that advertising has become an indispensable part of more and more business sales. Beyond the numbers, the ad creative ability is improved