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获得好创意的方式之一是:先列出所有基本要求,然后将这些基本要求拿掉一项,看我们如何应变。想象一下,我们要改善一个如纽约或伦敦这类大城市的汽车出租服务。对出租车司机的两个基本要求是:①他能识路。②他会开车。先让我们取消第一项要求——能识路。
One of the ways to get a good idea is to list all the basic requirements first, and then take one of these basic requirements and see how we respond. Imagine we want to improve a car rental service in big cities such as New York or London. The two basic requirements for taxi drivers are: ① He knows the road. ② He will drive. Let us first cancel the first request - to know the way.