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随着吉林省居民收入的增长,消费水平的不断提升,农产品市场也随之迅速发展,品牌意识也得到很大的提高,促使吉林省农产品市场的优化与改良。随着有机农产品市场的扩大与竞争,吉林省农产品企业销售渠道有限、产销脱节严重和营销模式滞后的问题逐渐暴露于市场,这些问题已经严重制约了吉林省有机农产品市场的发展。本文针对吉林省特色有机农产品的发展现状和存在的问题,提出一些个人想法,希望能推动吉林省特色有机农产品产业发展的战略构思和应对措施。
With the increase of resident income in Jilin Province and the continuous improvement of consumption level, the market of agricultural products also develops rapidly and the brand awareness has also been greatly improved, prompting the optimization and improvement of the agricultural products market in Jilin Province. With the expansion and competition of the market of organic agricultural products, the sales channels of agricultural products enterprises in Jilin Province are limited, and the problems of serious disjunction between production and sales and the lag of marketing mode are gradually exposed to the market. These problems have seriously restricted the development of organic agricultural products market in Jilin Province. This article aims at the status quo and existing problems of the development of characteristic organic agricultural products in Jilin Province, puts forward some personal ideas and hopes to promote the strategic conception and countermeasures of the development of Jilin’s organic agriculture products industries.