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电视节目导视是电视台对自身电视节目宣传和推广的一种重要手段,担负着把节目播出信息及时传递给观众的任务,具有极强的服务功能。节目导视主要应在时效性、准确性和亲和性方面下功夫。节目导视的时效性电视节目导视是滚动播出的节目预告,它及时地向观众传递节目播出信息,弥补电视报等无法即时预告的缺憾。同时,节目导视不仅可以提示一个节目的固定观众及时收看,而且还能够通过字幕预告和节目宣传片来吸引一部分
TV program guide is a television station on its own television programs to promote and promote an important means to undertake the program broadcast information to the audience timely delivery of the task, with a strong service function. The program guide should mainly work on timeliness, accuracy and affinity. The time-sensitive guide of the program guide is a preview of the program that is broadcast on a rolling basis. It timely delivers the program broadcast information to the audience to make up for the shortcomings of not being able to make an immediate announcement such as a television report. At the same time, the program guide can not only prompt a fixed view of a program to watch in time, but also through the subtitle and program promo to attract part