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一、艺术影片发行“各取其道”探寻新可能北京《娱乐信报》消息,艺术片《暖》的发行放映采取的是“细水长流”的方式,近日开始在北京的六家影院进行长时间的小规模放映。《中国电影报》报道,和《暖》不同的是,影片《美人草》的发行方通过大规模的商业宣传以使这部艺术性很强的电影进入主流院线,该片投资方说,“导演吕乐是个艺术片导演,我们就用商业明星包装这部影片,在商业的角度上影响导演和影片。”发行方说,“这种艺术性很强的影片观众面不会很广。但国产片必须进入主流院线,否则为什么要用胶片拍呢?用高清拍了直接给电视台和音像就可以了。”
First, the art film distribution “from each other” to explore the new possible Beijing “Entertainment Letter” message, the art film “warm” release show is a “steady” approach, recently started in Beijing’s six cinemas for a long time Small-scale screening. “China Film News” reported that, unlike “Warm,” the distributor of the film “Beauty Grass” entered the mainstream cinema through large-scale commercial promotion. The film investor said that “ Director Lu Le is a director of the art film and we package the film with a commercial star that influences directors and films from a commercial point of view. ”The publisher said," This highly artistic film audience will not be very spectacular, but domestic The film must enter the mainstream cinema, or why filming it with the filming of high-definition directly to the television station and audio-visual on it.