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一位朋友在某外贸公司搞出口产品开发工作。他很忙,从早到晚都在和工厂联系,把可能出口的产品介绍给外商,但收效甚微,他的产品不是卖不出去,就是利润极低,有时花费巨资开发新产品,结果却发现新产品无人问津。在国际市场中,他好象在赌博,他不知道自己的新产品能否卖出去,不知道价格定的是否恰当,不知道包装能否吸引人……。象他这样的产品开发者为数不少。使他们屡遭挫折的重要原因之一是他们忘记了自己的最终用户。他们努力地在国内
A friend works in a foreign trade company to develop export products. He was very busy, and he contacted the factory from morning till night and introduced the products that he might export to foreign companies. But with little success, his products were either not sold or the profits were extremely low. Sometimes he spent huge sums to develop new products. However, no one is interested in finding new products. In the international market, he seems to be gambling. He does not know whether his new product can be sold or not, whether he knows the price is appropriate, and whether the package can attract people. There are quite a few product developers like him. One of the important reasons for their repeated setbacks is that they have forgotten their own end users. They are hard at home