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从最初的保护商品发展到推销商品、塑造品牌形象,包装不仅作为一种承载商品的容器,更代表了一种引导消费的方式、一种生活方式和文化取向。我国的包装本应是包含民族文化,表现民间美术那种朴实气质,而现实的状况并非如此,现在的包装喧宾夺主,华而不实。然而,任何一种包装最终都摆脱不了成为废弃物的命运,当一件商品变为日用品出现的时候,太多的浪费已经产生。作为包装的设计者应从设计的角度出发,提高认识,转变设计观念,引导绿色消费观,倡导“低成本创意”。
From the initial protection of goods to the promotion of merchandise, shaping the brand image, packaging not only serves as a container to carry goods, but also represents a way to guide consumption, a lifestyle and cultural orientation. Our country’s packaging should include ethnic culture, folk arts that the kind of simple temperament, and the reality is not the case, the packaging is overwhelming, flashy. However, any kind of packaging eventually can not get rid of the fate of becoming waste, when a commodity into a commodity appears, too much waste has been produced. As a designer of packaging should be from the design point of view, raise awareness, change the design concept, guide the concept of green consumption, promote “low-cost ideas ”.