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据权威统计,在旺季营销中,只有20%的产品能够比往年有所增长,并巩固企业的市场地位,并显示靠一个老产品、老面孔包打天下的时代已不复存在,产品生命周期愈来愈短了,“各领风骚一两年”已经十分奢侈了。因此,作为弱势的中小酒企应如何利用企业十分有限的物力、财力,去应对这一场竞争激烈、关系企业存亡的旺季之争呢?中小酒企的劣势如何转化为优势,避实就虚灵活应对,攻击强势对手的七寸,“与狼共舞”?该如何积极主动地开展营销创新,走出旺季营销同质化的樊篱,寻找新的突破点呢?
According to authoritative statistics, in the peak season marketing, only 20% of the products can grow more than in previous years, and to consolidate the market position of enterprises, and show that by an old product, the old face of the world has ceased to exist, the product life cycle more and more The shorter, “Leading a couple of years ” is already very extravagant. Therefore, as the disadvantaged small and medium-sized wine enterprises how to use the enterprise is very limited material and financial resources to deal with this highly competitive, business-related businesses in the peak season of the dispute? The disadvantages of small and medium-sized enterprises into advantages, to avoid the virtual Flexible response to attack a strong opponent of the seven-inch, “How to dance with the wolf ”? How to actively carry out marketing innovation, marketing out of the homogenization of high season barriers to find new breakthroughs?