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本文意在研究、探讨我国动画角色设计与受众之间的传播是否顺畅,两者在创意、观念、兴趣方面的具体差异等问题,从受众的角度思考如何设计出性格鲜明、具有时代特征、风格独特、视觉审美和文化感染力强的具有代表性的动画角色,同时设计出的动漫角色能得到受众喜爱,并由此提升中国动画作品品质,促进动漫产业发展。
The purpose of this paper is to study and discuss the issues such as the smooth communication between the design of animation characters and the audiences in our country, the specific differences between the two in terms of creativity, concept and interests. Considering how to design distinctive characters with the characteristics of the times, Unique animation visual aesthetics and strong cultural representative representative of the animation characters, at the same time designed animation characters can get the audience favorite, and thus enhance the quality of Chinese animation works, and promote animation industry.