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1997年下半年,柳钢进行了一次面向全公司招聘营销人员的活动。通过初选、学习培训、理论测试、面试答辩等一系列考核,挑选了第一批20人充实经销队伍,并立即让他们投入到推销产品的行列中去。虽然招聘工作暂告一段落,但给我们的启示是深刻的。笔者认为,在严峻复杂的经济形势下,要塑造一支能打硬仗的钢材销售队伍,必须加强营销人员的素质教育。 1 加强基本素质教育要教育营销人员热爱本职,忠实于企业,具有为顾客服务的精神。
In the second half of 1997, Liu Gang conducted an activity to recruit marketers throughout the company. Through a series of examinations such as primary election, study and training, theoretical test, interview defense and so on, the first 20 full-scale distribution teams were selected and immediately put them into the ranks of selling products. Although the recruitment work has come to an end, the inspiration for us is profound. The author believes that in a severe and complicated economic situation, it is necessary to strengthen the quality education of marketers in order to create a steel sales force capable of doing tough work. 1 to strengthen the education of basic education To marry education staff love their jobs, loyal to the enterprise, with the spirit of customer service.