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菜从田间地头到餐桌,要经历“收购商”、“农贸市场”、“超市”等多个环节,每个环节层层加价,使得菜价居高不下,蔬菜到了消费者手中,价格往往要翻几倍。为了遏制菜价,解决卖菜难、买菜贵的难题,河南省郑州市政府出台《关于推进平价商店建设工作的意见(试行)》,探索出一套农产品直销模式,直接打通菜篮子的“最后一公里”。
Dish from the field to the table, to go through “buyers ”, “farmers market ”, “supermarket ” and other links, each link fare increases, making the high vegetable prices, vegetables to the consumption In the hands of the price often turn several times. In order to curb the price of vegetables, to solve the difficulty of selling vegetables, expensive to buy food, Zhengzhou City, Henan Province, the introduction of the “views on promoting the construction of parity stores (Trial)” to explore a set of direct sales of agricultural products directly open the basket of vegetables Last mile ".