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针对精品科技期刊广告经营发展瓶颈问题,在分析其广告特点的基础上,提出精品科技期刊可通过高端定位和广告竞价营销策略来大幅提高广告收入的设想,并通过比较实行该策略前后的广告经营相关指标来预估其可行性,最后给出精品科技期刊实行该策略的相关建议,以期大幅提高精品科技期刊的广告收益。
Aiming at the bottleneck problem of advertising periodicals in high-quality periodicals and science and technology, based on the analysis of their advertising characteristics, this article proposes that high-end periodicals and advertising auction marketing strategies can greatly improve their advertising revenue. By comparing the advertisement management before and after the implementation of this strategy, Related indicators to predict its feasibility, and finally give the best of science and technology journals to implement the strategy of the relevant recommendations, with a view to significantly improve the quality of sci-tech periodicals advertising revenue.