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随着融合发展程度不断加深,“内容”的来源尤其是“优质”的标准,已经发生了很大变化。可以说,媒体融合发展到一定程度,传统媒体更需进一步认识优质内容在媒体融合发展进程中的重要意义。本文将认真探讨在运用互联网技术促进有效传播的同时如何坚持内容优质标准,提升新媒体时代新闻产品乃至媒体的核心竞争力,从而以内容优势赢得发展优势,立于不败之地。
With the increasing degree of convergence and development, the sources of “content ”, especially “quality ” standards, have undergone great changes. It can be said that the development of media convergence to a certain extent, the traditional media need to further understand the importance of high-quality content in the media integration process. This article will seriously explore how to use Internet technology to promote effective dissemination at the same time how to adhere to the content quality standards and enhance the new media era of news products and even the media’s core competitiveness, so as to win the advantages of content development advantages, remain invincible.