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案例一:相宜本草黑茶男士台网联动整合营销项目背景:相宜本草作为优秀的民族企业一直秉承着“以自然为师”的理念,利用中华的传统医学智慧,不断开发本草养肤产品,在2013年3月相宜本草正式进军男士护肤品市场,专为男性肌肤设计本草养肤产品。相宜本草男士从众多本草中精选出黑茶,作为其产品的核心成分,历经风雨曝晒,在沉淀中缓慢发酵,形成黑茶多酚等丰富的活性护肤成分,可“净浊质,清油光”。
Case 1: Affordable Herbal Black Tea Men’s Network Linkage Integrated Marketing Project Background: As a good national enterprise, affordable herbal medicine has been adhering to the concept of “taking nature as a teacher” to make use of traditional Chinese medicine wisdom to continuously develop herbal supplements March 2013 affordable herbal formally entered the men’s skin care market, designed for men’s skin herbal products. Cheap Herbal Men selected from a large number of black tea, as the core components of its products, after wind and rain exposure, the slow fermentation in the precipitate, the formation of black tea polyphenols and other rich active skin care ingredients, “Net turbidity, ”.