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2011年,对于我国的电子乐器制造行业而言,是机遇与挑战并存的一年。面对欧美市场经济的震荡和我国出口受阻,在乐器厂商面对价格与成本双重压力的现实背景下,我们看到未来的乐器市场,更多地体现出以品牌文化建设为主导,以乐器科技创新为第一竞争力的市场发展方向。乐器厂商要继续谋求生存与发展,需要调整的不仅仅是产品的价格和品质。我国电子乐器行业起步虽晚,但发展迅猛,印证科技为第一生产力。电子乐器新功能不断丰富与拓展,乐器新科技促功能外延拓展。文化娱乐是客户自己的需求,非商家和教育机构强加给客户的。电子乐器如何为大众娱乐?历史证明,每一次金融危机都会刺激文化产业的逆市上扬。
In 2011, for our country’s electronic musical instrument manufacturing industry, it is a year in which both opportunities and challenges coexist. In the face of the turmoil in the European and American market economy and the obstruction of China’s export, under the reality of the dual pressures of price and cost faced by musical instrument manufacturers, we can see that the future musical instrument market is more likely to be dominated by the building of a brand culture, Innovation as the first competitive market development. Instrument manufacturers to continue to seek survival and development, need to adjust more than just the product price and quality. China’s electronic musical instrument industry started late, but the rapid development, confirmed that science and technology as the primary productive force. New features of electronic musical instruments continue to enrich and expand, promote new functions of musical instruments to promote the extension. Cultural entertainment is the client’s own needs, imposed on customers by non-businesses and educational institutions. How electronic music entertainment for the public? History has proved that every financial crisis will stimulate the adverse impact of cultural industries.