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2013年新春伊始,“打击违法虚假医药广告专项行动”迅猛而至。继61号令和相关广告管理制度实施以来,这是国家对于医药广告的又一次大规模整治。日益严格的广告审核,逐步压缩的广告空间,对于电视传媒而言,影响持续升温。作为营销终端的城市电视台,相应广告编排的大规模调整,行业广告创收的短期受挫,便是最为直接的表现。基于对国家广告管理政策的前瞻性把握,顺势而变的芜
At the beginning of the new year of 2013, the “Special Campaign to Fight Illegal Medical Advertising” went swiftly. Following the implementation of Decree No. 61 and the relevant advertising management system, this is another major national reorganization of medical advertisements. Increasingly stringent advertising review, the progressive reduction of advertising space, for the television media, the impact of continued warming. As the marketing terminal of the city television station, the corresponding large-scale adjustment of advertising, advertising industry setbacks short-term income is the most direct performance. Based on the forward-looking grasp of the national advertising management policies, with the trend of change