【摘 要】
：
房地产是一个高度整合的行业,一个房地产企业甚至可以没有自己的工厂和设备,而只是把与居住相关的各个行业或产业整合起来,形成一个集合产业链的强大经济实体。所以,这个行
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房地产是一个高度整合的行业,一个房地产企业甚至可以没有自己的工厂和设备,而只是把与居住相关的各个行业或产业整合起来,形成一个集合产业链的强大经济实体。所以,这个行业的品牌传播相当重要。与其他商品比较起来,房地产是一件非常特殊的产品。不过,在品牌创建的原理上所有的
Real estate is a highly integrated industry. A real estate enterprise can even integrate its various industries or industries related to housing to form a powerful economic entity that brings together the industrial chain without even own factories and equipment. Therefore, the industry’s brand communication is very important. Compared with other commodities, real estate is a very special product. However, all the principles of brand building
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