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公信力,《现代汉语词典》的解释是:使公众信任的力量。媒体公信力是指新闻媒体所具有的一种被社会公众所信赖的内在力量,它是媒体能够赢得受众、占领市场,实现最佳社会效益和经济效益的根本所在。中国媒体必须要建立公信力,没有公信力的媒体是短命的、是没有战略目标的。近几年,中国媒体朝着新闻的娱乐化发展。娱乐化不仅仅表现在大量肤浅的娱乐节目、娱乐报道充斥着各种媒体,更表现在新闻报道的肤浅化。娱乐化带来的是
Credibility, “Modern Chinese Dictionary” is explained: the power to make public trust. The credibility of the media refers to the inner power of the news media that is trusted by the public. It is the fundamental place for the media to win the audience, occupy the market and achieve the best social and economic benefits. The Chinese media must establish credibility. Media without credibility are short-lived and have no strategic goal. In recent years, the Chinese media has been moving toward the entertainment of the news. Entertainment is not only manifested in a large number of superficial entertainment, entertainment reports filled with all kinds of media, but also in the superficial reporting of news. What entertainment brings is