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对于很多组织来说,社交媒体意味着无数的新鲜机会,知识密集型的企业更是获益良多。在社交媒体营销已经博取了大批眼球的今天,更深层次的作用将发生在组织机构的内部。麦肯锡认为,社交媒体带来的新价值高达130万兆美元,主要来自于组织中知识型工作者的效率提升。即使诱惑如此巨大,我怀疑很多组织在面临社交媒体如何影响内部协作的问题时,仍然一头雾水,不知如何下手。高德纳咨询公司最先提出这一观点,他
For many organizations, social media means innumerable fresh opportunities, and knowledge-intensive businesses are more profitable. Today’s social media marketing has gained a lot of eyeballs and deeper roles will take place within the organization. McKinsey believes that the new value of social media is as much as 1.3 trillion U.S. dollars, mainly due to the increased efficiency of knowledge workers in the organization. Even if the temptation is so great, I suspect many organizations are still confused when it comes to how social media affects internal collaboration and do not know how to get started. Gardner Consulting first came up with this view of him